Discover our top 5 digital communication professions

ByL'Etudiant Fab,published on November 30, 20205 min

With the digital revolution, communication professions require multiple skills and are aimed at young people with varied profiles, from the most literary to the most creative. At the heart of an ecosystem in constant evolution, what are these exciting professions in tune with the times? Discover our top 5!

With the appearance of new media and other digital media, the communication and digital professions are continuing to change. In tune with the times, they appeal every day a little more to the new generation, whose ease with new technologies is almost natural.

It is therefore not a surprise that post-baccalaureate programs, like the Bachelor in digital communication and e-business at ESC Clermont BS, aim to train students in the uses of these ultra-creative professions which combine many tasks related to writing and graphic arts. And for any type and any size of business.

1) Digital project manager

Occupying a function that is both commercial and strategic, the digital project manager, also called digital business developer, coordinates the various departments of his agency on a daily basis. From technical sales to marketing, he serves as a link between teams to meet objectives and meet customer requirements. To do this, he must not only know at his fingertips the digital devices and uses of the moment, but also have a highly developed sense of relational skills. All with a sense of organization and unfailing dynamism to enable his agency to respond to each mission with responsiveness and professionalism.

2) Digital marketing manager

His mission ? Use the levers of online marketing as part of your company's overall communication strategy. As a digital marketing manager – also called a webmarketer – he develops his brand's identity using the latest digital communication media. Halfway between the manager and the project manager, he knows how to manage SEO as well as community management, online CRM and customer loyalty campaigns. By managing all of these missions, he can thus measure the initial strategy in real time. A position that requires a great sense of organization, but also a good dose of open-mindedness, curiosity and creativity. Without forgetting strong knowledge of web tools.

3) Community manager

This is the fashionable profile that all companies are snapping up. Familiar with the uses of social networks, the community manager manages community platforms like no one else. In addition to his knowledge of many digital tricks, he masters above all the production of content dedicated to the web such as design-editing, illustration, podcast and video. Whether at the service of a brand or a company, it aims to animate a community of Internet users linked around common interests on a daily basis. As close to his collaborators as to the members of the community he leads, he manages the creation of graphic content or the optimization of his company's presence on the networks. Both attentive and curious, a good community manager stands out for his autonomy and transparency.

4) Brand content manager

Between know-how in terms of communication and editorial production, the brand content manager is the maestro of the latest digital content. In addition to his expertise in advertising, he knows above all how to create well-angled formats, directly related to the chosen target. Through his ability to integrate his client's philosophy, he masters both the design-editing and the editing of powerful videos. Everything that we ask today of web editors and communication officers who will be under his responsibility with the idea of ​​producing both information and entertainment. With a large dose of initiative.

5) Social media manager

As a fine digital strategist, the social media manager's mission is to manage the brand image of his company. All on all the digital media at his disposal. In connection with the sales representatives, the creative pole or the marketing and communication department of his agency, he must optimize the content strategy and constantly guide the community management. Stake ? The visibility of the brand on the Web, which notably involves good management of the e-reputation and a strategy of acquisition and loyalty regulated by the line. A position that requires as much organization as creativity.