How to become a community manager? - The Student

Parl'Etudiant, published on December 02, 20215 min

The community manager is responsible for managing a company's social networks. What does the job consist of? What studies to achieve this? What salaries and what career paths are possible? We take stock.

The profession of community manager has become popular as social networks have taken more and more place in our daily lives. With an ever-growing digital presence , businesses today need someone who can manage their community more than ever.

What is a community manager?

A community manager is responsible for managing the social networks of a brand, a company, or even a personality. Through his way of communicating , his mission is to reflect a positive image of his employer and to help develop and maintain his notoriety. Depending on the company for which he works, the community manager can hold various positions ranging from customer advisor to after-sales service manager.

Overall, we can say that the community manager – more commonly called CM – provides the direct link with the community of the company for which he is employed. Management of a customer's dissatisfaction, animation of the various social networks or even production of sponsored content, the role of the community manager is very varied and the declination of his missions depends mainly on the size of the team with which he collaborates.

Read also

What training to become a community manager?

In general, it is above all training focused on marketing and communication that is to be preferred if you aspire to become a community manager . Regarding the level of diploma required, it is preferable to push your higher education to a master's degree or an equivalence because it is often a condition requested in job offers.

Among the different training courses that you can follow during your higher education , we can for example mention the following courses:

Alongside the university, there are many schools specializing in the field of marketing and communication . Note that it is entirely possible, even recommended, to do part of your training on a work-study basis.

Apart from specialized structures in the field of marketing and communication , you can also join a business or management school and gradually specialize in the field of digital and social networks .

Read also

What is the salary of a community manager?

The salary of a community manager varies according to his experience and the structure in which he officiates. To give you an idea, an internal employee who manages missions related to the field of social media in a small printing company will be very far from the salary of a community manager recruited as an external service provider to ensure the management of social networks of a major luxury brand.

If the salary of a junior community manager is estimated at around €2,500 gross per month, it is estimated that the remuneration of a seasoned social network expert can climb up to €3,800. The more you master skills related to the sphere of social media (promotion, animation, data analysis, etc.), the more you have an attractive profile, likely to justify certain salary claims.

Evolution of the profession of community manager

In the same way that a person working in the field of marketing and communication is oriented throughout his career towards the profession of community manager , it is quite possible to imagine the opposite path. Thus, a community manager may very well be called upon to occupy a broader function such as communication officer or web project manager .

If we go in the direction of an evolution, we naturally turn to positions of higher responsibility like that of social media manager . Rather strategy-oriented, this profession refers more to a decision-making function. By accessing such a position, you adopt a broader vision of the company and are instead confronted with missions centered on the collection and analysis of data that lead to strategic decision-making.

Read also