▷ How to organize a successful webinar?

By fashionlifeshopping 11/11/2022 1256 Views

Webinaries have become one of the most popular ways to promote a business.They are so effective because they offer an immersion that other media forums do not offer and that participants receive directly real-time information, not to mention the interactivity of questions and answers ...

If you read this article and you have no idea what the word "webinar" means, this is a communication method with a group via a specific platform, with the possibility of sharing informationwith them in the form of voice, text, slides, multimedia, etc..

The term "webinar" is a play on words on the word "seminar", because that is what is basically - a seminar on the web.

In order to use a webinar to promote your business, you must know the secrets of a successful webinar.

This article will help you develop your idea in order to organize the best possible webinar.In addition, we will approach other essential concepts for webinaries, such as the equipment you need, control of questions and answers, collaboration with co-organizers and the recruitment of staff, and much more.

Prerequisites necessary to organize a successful webinar

Before you start, it is important to prepare your webinar by grouping everything you need.Indeed certain hardware and software elements are necessary for the organization of a successful webinar.Understanding how to use them correctly will allow you to become a better webinator organizer.

Your Internet connection

Let's start with your Internet connection.This is an important aspect of the webinaries, because your data will be disseminated to dozens or hundreds of people and you cannot let this data interrup in untimely times.It's not good for your business.

Make sure your internet connection is ultra-fast, say 10 Mbps minimum, and that you use a wired connection.Do not use a Wi-Fi connection, because it is much more unstable than a LAN connection.

This means that you will have to do the webinar at home or at the office, in a place where you have a private connection or a place where you can connect a LAN cable that allows you to connect directly.

If you have to do, you can use Wi-Fi, but don't forget that your data will not always be transmitted to all participants.

Most of the time, people will let you know that they have not heard you or that they have not seized the last concept you are talking about.But if this happens too often for a multitude of people participating in your webinar, you will find that very few of them will want to come back for a next session.

Your computer

Your computer is the next element we are going to talk about, because it is just as important as your platform or the type of internet connection you have.In fact, these three elements share first place if you had to try to classify the equipment you need for a webinar.

As your computer will have to perform several programs at a time, you will have to have a fairly powerful processor and a good execution speed.You will also have to have a lot of RAM and a good sound card.

Most people will have to be content with the computer they currently have, but here are some tips for making your computer a little faster to make sure you will have no problem organizing your webinar:

The platform

▷ Comment organiser un webinar à succès ?

Then we will approach the question of the platform that you will use.The platform is a very important choice, because it determines the quality of your webinar and what you can do during this.

There are many features offered by webinar platforms on the market today.

Here are some of these features.

This is only a tiny part of the features you can get with your webinar platform.In fact, the platform does everything for you, allowing people to connect and giving you administrative privileges on the webinar.

Regarding the cost, it varies considerably from one service to another.For example, you may have to pay $ 20 per month to accommodate 25 participants with one service, while another will only offer $ 99 per month with 100 participants as a starting point.

The common point of all these services is that they offer pricing by slices, the cost of which depends on the number of participants you can accommodate for your webinar.

There are many platforms and it is difficult to recommend one in particular, because the one you need depends on your subject, your budget and the features you need.

However, Webinarjam is a very popular choice, but you can discover other webinar platforms that exist.

Microphone or listening helmet

You will also need a microphone and a helmet so that you can talk to your web participants.This is an extremely important purchase because you need them to be able to hear you clearly and understand what you are saying.

Screen sharing and additional programs

You will need a program like PowerPoint from Microsoft if you want to make a slideshow.To do this, simply put your PowerPoint presentation in full screen after sharing your screen with the participants.

If you plan to make other types of presentations, such as reading a video or the demonstration of software, it is obvious that these programs must be installed and executed during your webinar.

Webcams, lighting and stage funds

Finally, if you plan not to share your screen, but to speak to the public with a webcam turned on you, be sure to get a webcam that broadcasts in HD and be sure to have a solid backdrop, like a virgin wallor a curtain hung behind you.Then experiment with lighting until you get the best image of yourself on the webcam.

You can usually use the lighting and bottom of your home or desktop.

How to succeed in your webinar?

After defining what you need to make a successful webinar, it's time to see how to proceed:

First step: choose your subject

The first step is therefore to choose a subject.If you know what your niche will be and if you have determined the subject of your presentation, you are ready to go to the following steps in the process, detailed below.

If you have no subject, there is little interest in going to the next step, because you cannot even make a correct advertisement if you do not know what will your webinar.

Second step: start promoting your webinar for several months in advance.

One of the most effective ways to promote a webinar is to use email marketing.Sending newsletters on your next webinar to a large list of electronic addresses will certainly lead to some registrations, provided that the list is mainly made up of people likely to find the subject.

If you already have a list of electronic addresses, you can start promotion about 60 days before your webinar.

If you do not have a list of electronic addresses yet, you must start to promote much, much earlier, so that you can build your list of email addresses.

You will have to find a way to direct people to a list of emails and encourage them to register.Of course, you can choose to use another promotion method until you can build a list of electronic addresses.

Third step: write a script

You will now write the script for your presentation.Do not worry if you read it afterwards and think it is horrible or if you have trouble creating it.Just make a basic script skeleton and you can fill the whites later.

Start by deciding what you are going to present.

If you manage to determine what you mean exactly and the way you want to say it, you can entrust a professional writer to write most of the text for you.

The drawback of this option is that you don't really put your personality in the presentation and people will probably notice it.

Fourth step: prepare your slides

The next step, once you have a script, is to prepare your slides and make them match the script.You can either browse the script first and note where you want to include the slides and what you want them to be or do the opposite.

So you will first have to do the slideshow and then assemble the scenario around the slides - or simply write the whole scenario around your slides.You can use a program like PowerPoint to present the slides, then use programs like Photoshop if you need to create special graphics that are not available in your presentation software.

If you have trouble with the last two steps, do not hesitate to delegate them to a freelance that you can find on 5 euros.com for example.

Fifth step: determine if you need other multimedia

Decide if you want to use other multimedia with your presentation.For example, you can use a video if it brings out a point better than your slide.You may also need to use other software, for example if you try to demonstrate a particular technique.

Whatever multimedia you need for your webinar, you need to make sure it is prepared well in advance so that you can use it during practical exercises described below.Imagine using it for the first time on the day of the webinar and discover that the video around which you built 15 minutes of your webinar is unusable.

Sixth step: Practice your presentation

You absolutely have to train.You must train yourself to use the platform with a few participants samples.This is why these platforms generally practice a monthly or annual price rather than a price per webinar.

Train your webinars several times and record yourself so that you can review the features of your face, your body language, your appearance in the lights and on the backdrop and, above all, the professionalism of your presentation.

Seventh step: make a dress rehearsal

We cannot insist too much on this point.

You must do at least a complete general rehearsal, as you would the day launch.You will use all the equipment you have implemented, all slides and other multimedia supports, you will wear your professional clothes and you will use the lights and stage funds.

Continue if you are wrong and pretend that it was live.The only difference is that you will have a much more limited audience.

After the general rehearsal (which should ideally take place one day or two before the real webinar), review the band and determine where the problems are located.

If you have had a technical problem or if you stumbled on part of your presentation, develop a strategy to solve these problems before the real webinar.

Eighth step: start your presentation early

Finally, the last step is to start your webinar earlier than expected.Start at least an hour earlier than the time people are supposed to present themselves.

There are several reasons for this.First, you have time to solve the last -minute technical problems, second, you can answer questions from the participants who arrive early, which allows you to devote more time to other questions in your webinar and third, you will feel a lotLess under pressure if you have already been there for an hour instead of presenting you five minutes before the start.

I wish you success for your webinar.

About the Author

Smith KD: web marketer and specialist in creation and optimization of agency qualified sales tunnels withkd.I help you start, automate and scaler your business online, thanks to the creation of qualified sales tunnels.

Useful links :

Gary Utilities: https: // www.clubic.com/Download-Fiche73266-Glary-Utullies.html

List of other good webinar platforms: https: // blog.hubspot.FR/Marketing/Way platform

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