How Leboncoin takes advantage of the boom of used cars

At a time when the used vehicle market is a hit, the Leboncoin site has an Olympic shape.A popular site for the French, with a total audience of 28 million unique visitors per month, all products combined."In the automobile, we have 12 million monthly visitors with 900.000 vehicles available", explique à Challenges Olivier Flavier, directeur du site pour l’auto, qui ajoute: "nous avons un dépôt d’annonce toutes les trois secondes".The manager is deliciously posted record vehicle sales this year, with "15% more visits to 2019, the year before the pandemic".For an average transaction price of "15.000 euros ".

In recent weeks, the availability of recent vehicles have certainly fell, due to the lack of new cars, a consequence of the shortage of semiconductors.A crumbling of the price increase in prices on vehicles under two years old, "up 6% in November compared to January 2021".On the other hand, sales of vehicles over eight continue to increase (+4% compared to last May).They represent ... 45% of the second -hand market.And, on these models, the average transaction price drops to "7.200 euros on average, compared to 7.700 last January ".

Bond of transactions

Despite the lack of models under the age of two, the total transactions of used vehicles increased in France by 9.3% (at 5.5 million units) over eleven months, according to figures From the Autoscout24 site, againstAn increase of 2.5% barely for carsnees (at 1.5 million).On the month of November alone, the opportunity increased by 5%, against a decrease of 3.2% for the nine.Suddenly, the French second -hand market will "break its record at six million vehicles in 2021", compared to 5.5 million last year and 5.8 million in 2019, prediction Olivier Flavier.And, out of the six million, there will be four million transactions between individuals ", the other two million being the result of sales between professionals and individuals.

The reasons for this craze?"There is a substantive trend: people seek to buy cheaper vehicles".To this general phenomenon is added "the migration of city dwellers to the countryside, which force them to buy a vehicle, but for which one does not want or cannot pay too much money", insists Olivier Flavier.More cyclical, the Director of the Site for Auto explains the second -hand purchase by strong wait -and -see attitude."People refer to older models while waiting to see the evolution."Because customers do not know what to buy in Front of the uncertainties on future rules for the use of the car, petrol models, diesels, with rules and objectives permanently changing.As for new rechargeable electrics and hybrids, they remain very expensive and motorists are not convinced due to the low autonomy, the absence of charging stations and the time of said recharge.Suddenly, rather than investing a lot of money in a new car, which we do not know at what price we can resell it then, many motorists prefer to immediately reduce the expense immediately.

Diesel still very popular

According to studies of the Leboncoin site, the purchase intentions are still focusing "on 40%diesels".Transactions are also still "mainly on conventional thermal models, at 97%, and on diesels in particular at 55%".Logic.There is a strong presence of diesels in the park driving in France, since these have long been favored by the public authorities.They are also favored in the bonus-malus system.Electric models "represent barely 15.000 units "on the Leboncoin site.

@Mma_jim @BigMarcel24 @virginianpilot @Brendanalmmma Hard Lesson for You to Learn Here Little Jim.Let the Fighte… https: // t.CO/GCFW8E6F6F

— Fitness and MMA Fri Dec 20 09:01:22 +0000 2019

The Leboncoin site strategy to support this growth in volumes is to multiply the services, in order to secure transactions.The announcements now offer a car technical sheet, thanks to Argus files, now owned by Leboncoin.The latter has also set up secure messaging, online payment with the possibility of filing the money From the transaction on a sequestration account of the site while waiting for the sale of the sale.The site has also added, at the request, possible guarantees, From three to twelve months on models aged six to twenty and under 200.000 kilometers.

Presence in Western Europe

Present especially in France, Leboncoin is also in Germany, Italy, Spain, in Benelux.And, incidentally in Canada and Brazil through co-enterprises.The used vehicle has the future.The market in France weighs about eight times the new auto market, if you exclude sales to fleets or businesses and only take into account purchases by individuals.The second -hand market will also "benefit" the obligation imposed on the French to get rid of their too old models to be able to penetrate in town or around.

These ZFEs (low -emission zones), created in theory to reduce pollution, will gradually banish old vehicles, the cheapest, agglomerations, like what Paris, Greater Paris, Metropolis already practices,From Lyon, and Grenoble-Alpes-Métropole.By the end of December, seven other metropolises will impose these prohibited traffic areas.Then it will be the turn of all agglomerations of more than 150.000 inhabitants by 2025 with, at maturity, the prohibition of all petrol models marketed before 2005, as well as diesels before 2010.This is the general rule.But each municipality, like the capital, may also tighten the rules at its convenience.

The good corner