LCL in great difficulty

L’ex-Crédit Lyonnais s’inquiète pour son avenir, si bien que son directeur général va inviter ses 17 000 salariés à réfléchir sur les solutions à mettre en œuvre pour redresser la barre.

More than 20 years after having escaped bankruptcy, Crédit Lyonnais, renamed LCL in 2005, is faced with a new crisis.The incriminated enemy is twofold: competition and customer dissatisfaction.And, a sign that the danger is very real, its general manager Michel Mathieu was moved to his employees in a letter addressed on May 11, as the world reveals, where he draws up a particularly dark picture.“The world has changed.The COVVI-19 pandemic accelerated the transformations and expectations of our customers.I know the very strong mobilization that you have shown since March 2020, but it is nonetheless true that we are very strongly challenged by our competitors and by our customers, "he wrote.

« Nous avons du mal à préparer l’avenir »

At the origin of this manifest concern, more than a quarter of LCL customers consider themselves dissatisfied with their bank, against 10% of dissatisfied in the best classified brands, argues Michel Mathieu.This degraded image is also widespread among the non -clients of this subsidiary of Crédit Agricole, which calls into question its ability to attract new customers and renew its existing customers, according to its boss.“Our image with our prospects measured in April 2021 is in 10th place behind all our traditional bank competitors without exception.This means that we find it difficult to open accounts and therefore prepare for the future with new generations of customers, "deplores Michel Mathieu in the mail consulted by Le Monde.

The latest financial results of LCL are indeed mixed and somewhat denotes with those of Crédit Agricole.For example, in the 1st quarter of 2021, the turnover of the ex-credit Lyonnais certainly increased by 1.8% compared to the first quarter of 2020. But, at the same time, the net banking product published by the regional funds of theCrédit Agricole jumped 12%, 10 times more!

Une heure pour penser l'avenir

The Director General of LCL therefore calls for his 17,0000 employees to a collective burst, whose kick -off will be symbolically given this May 20.Next Thursday, all brand establishments, including agencies, are invited to close shop for an hour.It will be used to "make diagnoses and concretely define the actions that everyone must implement to change our habits, our operating methods, our relationships," he explains.

Difficult to imagine that the workload is not mentioned during this hour of reflection.This problem, exacerbated by the decline in staff, was indeed central in the testimonies collected by Moneyvox as part of a file on the growing malaise of banking advisers.

Among the changes of Ores already planned by LCL, the brand wants to delete 250 agencies by 2022, without however dismissing, the bank said in early March.