« Le luxe profite de la diplomatie pour mettre en avant son savoir-faire et le faire-savoir » Bruno Lavagna, "Géopolitique du luxe"

Indeed, luxury has never been so desirable in 2021, perhaps even more following the Pandemic of COVID-19 which started in March 2020, or even in January 2020 in China.Nevertheless, let's remain clear: luxury follows the vagaries of human nature with ups and downs.It is one of the sectors that are both the most resilient and the most impacted because when you have been deprived of something, after a conflict, a natural disaster or a crisis (social, political or financial ...), you have a strong desireTo please yourself, to crack.This is more than the crush, some people talk about purchasing-reanchand.I prefer the idea of purchasing-bonheure ... Re-vivre!

Côté intergénérationnel, le luxe n’est plus réservé qu’à une seule élite aisée et fortunée. L’évolution sociologique et les modes comportementaux d’achat ont énormément évolué. N’oublions pas que la notion de luxe est extrêmement subjective et que chacun a bien entendu son propre luxe. Bien sûr, les maisons, comme Louis Vuitton, Chanel, Hermès, Gucci, Rolex, Cartier, Burberry, Dior et Saint Laurent trustent le top 10 des marques les plus valorisées en 2019, selon Statista, mais lorsque j’interroge mes étudiants de l’International University of Monaco en Master Management Luxury Goods & Services, je me réjouis de constater que chacun, selon sa nationalité et son histoire, a une vision du luxe très personnelle, liée souvent à sa famille, aux Etats-Unis et ses coutumes propres, sa culture et ses mœurs : un étudiant japonais m’a cité la cérémonie du thé avec sa grand-mère, un temps privilégié et précieux, perçu comme une chance. Devenu luxe, car rare et personnel.

Let us not forget that for certain populations, luxury is to have access to water, food, education and of course housing and health.Here intervenes the famous Pyramid of Maslow where everyone's necessities are codified by their level of needs.

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— Raghav Sharma Sat Aug 01 06:49:40 +0000 2020

Globalization has benefited exceptionally from the luxury industry which was already very international, but has become global.While having regional, even local specificities.

This triumph of luxury, to resume your term, is in my opinion due to the fact that luxury responds to a real demand because at the start, it is a useful product or service (or even experience) that was enriched and worked in such a waythat he became personal, sometimes personalized.There is a very strong desire to have something tailor-made, unique, exclusive!Just for me, but with the paradox of wanting to share it with his dear beings.Salvatore Ferragamo or Christian Louboutin both revolutionized the shoe starting from a desire to improve posture and maintenance.Salvatore Ferragamo even went so far as to resume podology studies before becoming the stars shoes ("Calzolai Delle Stelle") thanks to his success with Hollywood stars in the 1920s.