The value for money, quite simply!|Lesaffaires.com

If you want to one day also appear on the list of most admired companies, the recipe is simple: offer good value for money.And good customer service.Not more complicated than that!

Of course, nothing prevents you from treating your image by making efforts to save the planet or by supporting a good cause, but ChristianBourque is formal: this is not what will attract customers or retain them.

The past years, light marketing, the firm of which he is executive vice-president, asked people surveyed their appreciation of societies: "good opinion", "bad opinion", "does not know it enough to have an opinion" or "not know her at all ”.This year, Léger asked them in addition to explaining their choice.

And the result is clear: a good product at the right price, reinforced by good customer service, constitutes the key to success."It's been a long time since the client is king, but there he knows it and he wants to take advantage of it.The consumer wants to exercise his power and proclaim in the world - that is to say on social media - his satisfaction or his frustration, ”says Mr..Bourque.Not to mention that traditional media do not deprive themselves to use what social networks are more crisp on companies.

There are some sectors that are an exception to this rule of the value for money above all.Thus, the results of this year survey show that, in the paper industry, being a good employer and protecting the environment takes precedence in consumers;like social responsibility in the media industry and the cultural industry.

Green speed word of mouth

Traders have always known that word of mouth can make or undo a reputation.What is new is that with social networks the same phenomenon can occur at high speed.The building does not degrade anymore, it collapses!

"It is not for nothing that large companies now have a team that manages their reputation on social networks 24 hours a day, 7 days a week," says Mr..Bourque.

SMEs cannot afford so much, but there are more and more simple and inexpensive tools that allow them to perform a watch on social networks.And M.Bourque leur conseille fortement de consacrer un peu de temps à cet exercice."To prevent it from degenerating, as soon as its reputation is attacked, the company should react, apologize and correct the situation.»»»»

Preventively, managers should provide meticulous care at all points of contact with their customers: telephone response, reception, after-sales service, complaint processing, recovery, etc..Shops can also do real -time surveys at the very sale.

In closing, we note that the level of admiration of around 170 of the 250 companies subject to the survey increased compared to last year.Are Quebecers suffering from angelism?No, answers m.Bourque : «Les études montrent que, quand les gens sont inquiets, ils ont tendance à faire davantage confiance au secteur privé qu'aux gouvernements.And that's what is currently happening.»»»»

Champions in their sector

Companies / Sector / Score

Google / Internet / Social networks / 96%

Heinz / Food industry / 91%

Cirque du Soleil / Entertainment / 89%

Wholesale / detail / 89% desktop

Rona / Renovation / 88%

Coutu / detail / pharmacies / 87%

Sony / Electronics / Technology / 85%

Radio-Canada / Media / 84%

TIM Hortons / Fast food / 82%

IGA / Sobeys / Detail / Grocery stores / 78%

Archambault / Bookstores / 78%

Honda / Automobile / 77%

Costco / large surfaces / 76%

Johnson & Johnson / Grandes entreprises / 73%

Canada / Public Enterprises / 70%

IKEA / Detail / Furniture / 70%

Cascades / paper cascades / 69%

SICO / Industry / 67%

Fruits & Passion / Produits de beauté / 67%

Dollarama / shopping stores / 67%

Sears / department stores / 66%

Reebok / Detail / clothing-shout / 66%

Via rail / transport / 62%

Videotron / Telecommunications / 62%

Re / max / real estate / 62%

Molson Coors / Brasseries / 58%

Bayer / pharmaceutical industry / 56%

Hydro-Québec / Energy / 50%

Desjardins / Banks / Financial services / 46%

Industrial Alliance / Insurance / 41%

Michel Nadeau and Jevto Dedijer de Améo

What strikes is the enormous gap between the top 3 (Google, Heinz and the Cirque du Soleil) and the last 3 (Industrielle Alliance, Desjardins and Hydro-Québec).We detect the lack of confidence in the world of finance and insurance following crises and multiple scandals of recent years.The time has come to drop insipid and often arrogant corporate speeches, and to reconnect with the public.

HOUSNI NAFIS

Archambault's performance seems remarkable at a time when the book market is inexorably engaged in a digital mutation.

Stronger increases - international

Companies / SCORE Net 2012/2013

Future Shop / 25

Léon / 23

Aldo / 23

Rio Tinto Alcan / 22

Best Buy / 22

Reitmans / 19

The castle / 19

Nike / 18

Brault & Martineau / 18

Reebok / 18

Marie-Claire Boutiques / 17

Lise Watier / 16

Netflix / 15

Brick / 14

Avon / 14

National Bank of Canada / 14

Groupon / 14

Michel Nadeau and Jevto Dedijer

It is amazing to see Avon in this list, a somewhat tired brand, but which has managed to renew itself recently.The Quebec competitor, Lise Watier, looks good;A bit like Jean Coutu, you can put a face on the brand.

Philippe Périou

Quebecers seek to obtain the best possible value on their purchases and promote retailers who focus their communications on the value for money.Note as such the emergence of web brands with Netflix and Groupon.

Stronger drops - international

Companies / SCORE Net 2012/2013

SNC -Lavalin / -42

Pepsico / -13

Coca -Cola / -12

Loto -Québec / -12

Van Houtte / -11

Sports cage / -8

The Spectra team / -8

Second Cup / -7

Rossy / -7

Giant tiger / -7

HOUSNI NAFIS

@Benv_W G Bruce Boyer’s Book “True Style”. Good history and detail on menswear & how to avoid fads or purchasing iffy items.

— James Gilchrist Stewart Sat Mar 27 22:49:24 +0000 2021

Unsurprisingly, SNC-Lavalin has lost feathers due to rumors of scandal that it has been the subject of a few months. Les «promoteurs de la malbouffe»»»» sont également tombés en disgrâce, notamment Coca-Cola.

Philippe Périou,

Vice-president, development of solo communications content, business creation shop

Lases influenced by the resolutions of the start of the year: drink fewer soft drinks and coffee, less play lottery, monitor your diet.Healthy lifestyles are on the wind in the sails.

Stronger increases - Quebec

Companies / SCORE Net 2012/2013

Léon / 23

Aldo / 23

Reitmans / 19

The castle / 19

Brault & Martineau / 18

Marie-Claire Boutiques / 17

Lise Watier / 16

National Bank of Canada / 14

Financial market authority / 13

Jacob / 13 shop

Talow / 12

Louis Garneau Sports / 12

Fruits & Passion / 11

Metro / 11 gas

Uniprix / 11

Desjardins Financial Security / 10

Browns / 10 shoes

HOUSNI NAFIS

Leon's performance is attributable to advertising and an aggressive price strategy.Aldo displays an image of vitality and dynamism.Not only is Aldo well established in its community, but it is in the process of becoming an international brand.The same goes for the castle, which has successfully repositioned its brand.

Michel Nadeau and Jevto Dedijer

Happy to see two real international successes from here, Aldo and Couche-Tard.We love these two brands that stand out for their dynamism;They dominate their category and that favorably influences consumers' perception.

Favorites according to age

Among 18-34 year olds / score

Google / 100%

Jean Coutu / 89% group

Just for laughs / 89%

Among 35-64 year olds / score

Google / 95%

Heinz / 93%

Sun circus / 90%

Among 65 years and over / score

Wholesale / 95% desktop

Rona / 95%

Google / 94%

Michel Nadeau and Jevto Dedijer

With a few exceptions, everyone appreciates the same brands, regardless of age.Even if we are over 65, which is still young today, we need to learn and have fun, and it has never been easier.

Philippe Périou

It's clear: Google is the only brand to rank in the head trio for all age categories in Quebec.Google is a fascinating brand by the number of contact points that each individual has with her daily.It is useful from morning to evening, reliable and free: for the consumer, it is simply the ideal brand.

Favorites in Montreal and in the rest of Quebec

In Montreal / Score

Google / 96%

Rona / 90%

Wholesale / 89% desktop

Sun circus / 88%

Heinz / 88%

Sony / 87%

Just for laughs / 85%

Kellogg / 85%

Radio-Canada (CBC) / 84%

Jean Coutu / 84% group

In the rest of Quebec / Score

Google / 96%

Heinz / 93%

Sun circus / 90%

Jean Coutu / 90% Group

Wholesale / 89% desktop

Danone / 87%

Rona / 86%

Kellogg / 86%

St-Hubert Rotisseries / 86%

Radio-Canada (CBC) / 85%

HOUSNI NAFIS

Teaching master, marketing, certificate programs

HEC Montreal

No significant differences between Montreal and the rest of Quebec.

Michel Nadeau and Jevto Dedijer

St-Hubert rotisseries, which nevertheless started in Montreal, was harvested better results in the rest of Quebec.Montreal is cosmopolitan, and the catering service offer is more varied, which probably explains this gap.

Philippe Périou

Sony and just for laughter achieves good results in Montreal and are replaced by Danone and Roadies St-Hubert in the rest of Quebec.An attempted explanation?Montreal has more students and fewer families than elsewhere in Quebec.

Score The score corresponds to the percentage of positive opinions less percentage of negative opinions.The 2012/2013 score difference is expressed in percentage points.

What surprised me the most

Michel Nadeau and Jevto Dedijer

What has surprised us the most thing is the good result of the castle in the painting of the strongest increases in Quebec.Sales of comparable stores drop, profits are reduced to nothing and the brand has no more identity, unlike its competitors who have better adapted to consumers.

Philippe Périou

I was surprised that the majority of esteem increases this year go to retailers offering affordable product ranges.The 2008 economic crisis still seems fresh in memories, and the choice of brands in 2013 encourages me to think that Quebecers remain very cautious in their purchasing decisions.

HOUSNI NAFIS

I am amazed that the Iögo brand of ultima food is not among the most popular brands;It is a Quebec brand launched with great fanfare a few months ago.